Creative Assignment: Public/Press Project Assignment (20%)

You are invited to create press material for a cinematic public you have found particularly inspiring. You can use a public you have read about class, or you may consult Scott Mackenzie’s Film Manifestos and Global Cinema Cultures (2014) for a selection of over 100 various collectives, societies, and public cinema cultures. This book is available always, online, through the York University library. You can also work on a cinematic public you may be involved in with your life outside of this course, or with another contemporary cinematic public you are inspired by. You will post your press material on the class blog and submit its accompanying artist statement through Moodle – both must be posted/submitted by the due date (beginning of week 7). Your creative component can take the form of trailer, a website, a manifesto, a press release or a social media campaign strategy.  

A sampling of some of the questions you should ask yourself, which should inform and be addressed within your creative and written components:

• What is your mandate?
• Who is your audience?
• Do you have an advisory board? Why or why not?
• What social media are you using? Why? What are your handles?
• What does your logo look like?
• What is your media/cinematic component, i.e, what do you screen? How do you screen it? Where do you screen it? How often do you screen it?

This project will be assessed in the following way:

Creative Component – 60%

Artist Statement (2 pages, approximately 1000-1200 words, in which you provide rationale for your creative choices, and show relationships to class examples and readings) – 40%

(We will review some artist statements as examples in class.)

(Tip: It is a good idea to pick a public you might be interested in exploring further in your final project.)

Your required deadline is: Week 7